A luxurious and inspirational stand with a ‘high end retail feel’ was the main requirement from Luxury Paper Maker James Cropper for their 2017 exhibition stand at Luxepack Monaco.
In addition to the design and build of a 6m x 3m custom stand with touch points and client case studies; we were commissioned to produce bespoke paper art that reflected these ideas, the brand and the quality of their product.
As the show targeted luxury packaging makers for high end brands; we wanted the art itself to inspire clients by showcasing the paper in three dimensional form. We came up with an ambitious concept for a wall crafted entirely from 3d paper hexagonal boxes, using an array of stock papers. The idea was to use texture and colour to force people to stop in their tracks out of an urge to interact with the space.
We also created 3d layered intricate paper lettering to reinforce messaging, and two touch-points for case studies were integrated within the design.
With many passers by stopping to look and photograph the back wall; the stand provided James Cropper with the perfect backdrop for engaging with clients, boosting their presence and driving sales.